Digital & Technology Operations for Entertainment Venue
Architected a complete 14-module technology stack for a haunted attraction venue, covering IT infrastructure, security and experience cameras, AI-powered interactive character, ticketing systems, and visitor tracking. The project required integrating multiple vendor solutions into a unified management portal while ensuring reliable operations for thousands of daily visitors.
14
Modules
55
Cameras
6-month
Timeline
€150k+
Scope
Background
El Grito Barcelona is a premium haunted attraction opening in the heart of Barcelona. The venue needed to deliver immersive horror experiences while maintaining operational efficiency, visitor safety, and seamless guest flow management. With a target of processing 500+ visitors per night during peak season, every system needed to work reliably from day one.
Challenge
El Grito Barcelona needed to build a haunted attraction from scratch with modern technology infrastructure. They required everything: network infrastructure capable of handling 55+ IP devices, security cameras for staff safety, experience cameras for visitor video capture, ticketing and access control, restaurant POS integration, employee scheduling and management, and an AI-powered interactive character that could engage visitors in real-time. All systems needed to integrate into a single management portal for unified operations, with redundancy built in for critical systems.
Approach
Conducted comprehensive site survey and requirements gathering sessions with operations, creative, and technical stakeholders
Designed Cat6a network architecture with VLAN segmentation separating security, operations, guest WiFi, and IoT systems
Evaluated and specified camera systems: 40 security cameras with edge AI for staff alerts, 15 experience cameras for visitor video capture
Architected centralized management portal using Retool for the frontend, PostgreSQL for data, and n8n for workflow automation
Designed AI character system using Inworld AI platform with custom persona development and conversation flows
Conducted detailed evaluation of ticketing platforms comparing ROLLER vs Convious across 20+ criteria
Specified RFID/BLE wristband tracking system for visitor flow analytics and experience personalization
Designed 30kWh backup power system to ensure critical operations during outages
Deliverables
Complete 85-page technical proposal covering all 14 integrated modules with specifications
Vendor evaluation matrices with scoring for cameras, ticketing, POS, and networking equipment
Network architecture diagrams including rack layouts, cable runs, and VLAN configurations
6-month phased implementation roadmap with dependencies and milestones
Detailed budget breakdown separating equipment costs, installation, and ongoing service fees
AI character creative brief including persona definition, conversation trees, and technical integration specs
Results
Complete technology modules designed, specified, and documented for implementation
Security cameras (40) plus experience capture cameras (15) fully specified
Phased implementation roadmap from infrastructure to launch readiness
Total equipment, installation, and first-year service budget planned
Impact
The comprehensive technical documentation enabled El Grito to confidently proceed with vendor selection and begin implementation. The modular architecture allows for phased deployment, reducing upfront capital requirements while ensuring all systems integrate seamlessly.