All guides Industries

Full tables, full rooms, and nobody on hold.

Hospitality lives on moments: the call at service time, the guest question at midnight, the review after checkout. AI answers the phone, handles the WhatsApp, messages the guest in their language and keeps reputation moving, while your people take care of the room. This guide covers what works, the platforms, and when custom wins.

  • Every callanswered at rush hour
  • Any languagethe guest arrives with
  • Directbookings, fewer commissions
  • Reviewsanswered while fresh

What AI does in hospitality

The wins map to the guest journey. Before: reservations and questions answered instantly on phone, WhatsApp and web, in the guest's language, synced with your book. During: requests and upsells handled by message. After: reviews answered, feedback organised, the next visit invited. Behind it all: fewer no-shows, better distribution, staff facing guests instead of phones.

01

The guest reaches out, any channel

Phone at Friday service, WhatsApp at midnight, the website from abroad. Every one answered now.

02

Booking happens in the conversation

Availability checked, the table or room held, confirmation and reminders sent. No-shows drop with each reminder.

03

The stay talks back

Requests, questions and upsells by message, in the guest's language, routed to staff when hands are needed.

04

The follow-through runs itself

Review responses drafted, feedback tagged, regulars recognised and invited back.

When this solution makes sense

A good fit if

  • The phone rings unanswered at exactly your busiest hours
  • Bookings and questions arrive at night and in foreign languages
  • No-shows hurt and reminders are manual or missing
  • OTA commissions eat margins a direct channel could keep
  • Reviews pile up unanswered across platforms

Probably not yet if

  • Walk-in only, phone off, and it works for you
  • Your book lives on paper and cannot be checked by any system
  • Service style demands every contact be personal, at any cost
  • Nobody will own the content the AI answers from

What changes

Bookings that used to ring out

The Friday-night calls and midnight messages become covers and room nights instead of voicemail.

A direct channel that competes

Instant answers on your own phone, WhatsApp and web make booking direct the easy path.

Guests served in their own language

Spanish, English, French, German: the answer comes correct and instant, whoever is on shift.

Staff hosting, not switchboarding

The team works the room while the machine works the interruptions.

What teams use it for

  • Phone reservations by AI voice
  • WhatsApp booking and questions
  • No-show reminder flows
  • Multilingual guest messaging
  • Review response management
  • Upsells and pre-arrival offers

The established platforms

These platforms lead the industry. They are real, established businesses, and for many operations one of them is the right answer.

Mews

The modern hotel property system, with AI woven through operations.

  • A PMS built for automation from the start
  • Strong European footprint
  • Ecosystem of connected guest tools
Best for
Hotels modernising the core system first

Cloudbeds

Hospitality management platform for independent properties, AI features included.

  • PMS, channels and bookings in one place
  • Sized for independents and small groups
  • Broad global adoption
Best for
Independent hotels and hostels

SevenRooms

Reservation, guest data and marketing platform for restaurants.

  • Guest profiles that power recognition and marketing
  • Strong on direct reservations
  • Established with serious restaurant groups
Best for
Restaurants building a direct, data-driven book

HiJiffy

Guest communication AI for hotels, across WhatsApp, web and messaging.

  • Hotel-specific conversational AI
  • Multilingual by design
  • Iberian roots, strong in Southern Europe
Best for
Hotels automating guest messaging first

Toast

The restaurant platform giant, from POS outward, with AI features growing.

  • The operational core many restaurants standardise on
  • Data from every order feeding decisions
  • Public-company scale and staying power
Best for
Restaurants in its markets wanting one core platform

Off the shelf or custom?

When a platform is enough

For the core systems, PMS, reservations, POS, buy: these platforms are the industry's plumbing and their AI features improve monthly. If your needs match their flows, adopt and configure well.

When custom wins

Custom wins in the conversation layer wrapped around your systems: the voice agent that answers YOUR phone in three languages and writes into YOUR book, the WhatsApp concierge that knows tonight's menu and this guest's history, flows tuned to Barcelona's mix of locals and tourists. We wire the conversation to the platforms you already run.

Where Sabemos fits

Custom build

We build the guest-facing AI around your operation: phone and WhatsApp agents in Spanish, Catalan and English, connected to your reservation book and PMS, with reminders, reviews and upsells running on rails. Built in Barcelona, for hospitality we can walk to.

Setup and onboarding

Platform-first? We choose for your property type and channel mix, connect the pieces, load the content and language flows, and tune until the front desk feels the difference.

Prefer to talk it through? Book a 20-min Virtual Coffee

Frequently asked questions

Will guests accept talking to an AI?

For booking a table at 11pm in their own language, guests prefer the instant answer to hold music. The craft is in tone and the graceful handoff; done right, satisfaction goes up, not down.

Can the AI really check availability and book?

Yes, when connected to your reservation system or PMS. Unconnected bots that just take messages create work; connected ones remove it. The integration is the difference.

What about no-shows?

Automated confirmations and reminders, with easy modify and cancel paths, reliably cut no-shows. It is often the fastest single payback in the sector.

Where should a restaurant start versus a hotel?

Restaurants: the phone, then WhatsApp, then reviews. Hotels: guest messaging on WhatsApp and web, then voice on the front desk line. Both start where the missed contacts hurt most.