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Google Tag Manager MCP Server

Marketing and analytics teams that want to look up and manage their Tag Manager setup by asking an AI assistant.

  • Recommendedour rating
  • 227gitHub stars
  • Apache-2.0licence
  • 4 days agolast update
claude mcp add gtm-mcp-server -e GOOGLE_SERVICE_ACCOUNT_KEY={"type":"service_account", ... } -- npx -y google-tag-manager-mcp-server
README.md

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What it does

Connects your AI assistant to the Google Tag Manager API through MCP. It comes in two forms: a hosted server with Google sign-in built in, and a local command line tool that runs on your own credentials. Setup notes cover Claude, Cursor, VS Code and other clients.

Use cases

  1. 01Ask which tags exist in a container
  2. 02Review the contents of a workspace
  3. 03Prepare changes to tracking tags

Questions about
Google Tag Manager MCP Server.

What is Google Tag Manager MCP Server used for?

Marketing and analytics teams that want to look up and manage their Tag Manager setup by asking an AI assistant. Connects your AI assistant to the Google Tag Manager API through MCP. It comes in two forms: a hosted server with Google sign-in built in, and a local command line tool that runs on your own credentials. Setup notes cover Claude, Cursor, VS Code and other clients.

How do I install Google Tag Manager MCP Server?

Run this in your terminal: claude mcp add gtm-mcp-server -e GOOGLE_SERVICE_ACCOUNT_KEY={"type":"service_account", ... } -- npx -y google-tag-manager-mcp-server

Is Google Tag Manager MCP Server open source?

Yes. The code is on GitHub (stape-io/google-tag-manager-mcp-server) under the Apache-2.0 licence.

Is Google Tag Manager MCP Server safe to use?

It passed our automatic scan for credential theft, hidden instructions and risky install commands. Third party open source software. Sabemos AI does not maintain it. Check the code and permissions before you connect it to company data.