Landbot
No-code builder for conversational pages and AI chatbots, made in Barcelona.
- Visual builder a marketer can own
- Spanish company, euro pricing, Spanish support
- Same tool extends to WhatsApp when you are ready
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Your website, finally answering back.
Most visitors leave without asking the one question that would have converted them. A modern AI chatbot answers from your own content, qualifies the visitor and captures the lead while they are still on the page. This guide covers how it works, the serious platforms, and when to buy versus build.
- On pageanswers while they decide
- Your contentnot generic chatbot talk
- Every visitnights and weekends too
- Capturedleads instead of bounces
What a modern website chatbot is
Forget the decision trees with four buttons and no answers. A modern AI website chatbot is trained on your own content: your pages, your documentation, your catalog. It answers visitors' real questions in their language, asks the qualifying questions you care about, and hands your team a warm lead instead of an anonymous bounce.
01
It learns your site
Pages, help articles, PDFs, product data. That becomes the only material it answers from.
02
A visitor asks something real
Do you ship to the Canaries, does this work with my setup, what does it cost. Answered specifically, not with a link dump.
03
It qualifies and captures
The questions you would ask on a first call, asked naturally in the chat, with contact details saved to your CRM.
04
Your team follows up warm
The conversation arrives attached to the lead, so the first human touch starts informed.
When this solution makes sense
A good fit if
- Visitors bounce from pricing or product pages without contacting you
- The contact form converts a trickle while traffic is real
- Your site holds real content the bot can answer from
- Visitors arrive in several languages and your team covers one
- Sales spends first calls answering what the website should have
Probably not yet if
- Traffic is tiny; fix acquisition before conversion
- The site is one thin landing page with nothing to learn from
- Your buyers expect a phone call and nothing else
- Nobody will own reviewing conversations and filling content gaps
What changes
Questions answered at the moment of intent
The visitor deciding right now gets the answer right now, not after a form and a day's wait.
Leads from traffic you already paid for
Conversations convert visitors the static page was losing, with contact details in your CRM.
A record of what visitors ask
The chat log becomes a map of missing content and objections you did not know you had.
One assistant, every language
Spanish, English, French visitors all served properly without staffing for it.
What teams use it for
- Pre-sales questions on product pages
- Lead capture and qualification
- Pricing and availability answers
- Multilingual visitor support
- Documentation search for users
- Booking and demo scheduling
The established platforms
These platforms lead the category, from train-on-your-content tools to full builders.
Chatbase
Train an AI agent on your content and embed it, in an afternoon.
- The fastest route from website to working bot
- Clean answers with your branding
- Free tier to test on your own pages
Botpress
The professional-grade builder for AI agents, visual studio plus code.
- Deepest logic and integration capabilities here
- Grows from simple Q and A to real workflows
- Well funded and widely reviewed
ChatBot.com
AI chatbot from the LiveChat family, a listed European company.
- Public-company stability behind the product
- Pays per AI resolution model available
- Slots into the LiveChat ecosystem if you use it
Crisp
All-in-one chat widget and shared inbox with AI, priced per workspace.
- One price covers the team, not per seat
- Chat, inbox and campaigns in one tool
- A long-standing product, not a weekend startup
Off the shelf or custom?
When a platform is enough
For answering from your website content and catching leads, the platforms above are excellent value: embed a script, connect your content, live in days. If your questions are mostly informational and your systems stay out of it, buy, and spend the difference on filling your content gaps.
When custom wins
Custom wins when the conversation must reach into your systems: live availability, customer accounts, quotes calculated from your price rules, bookings into your engine. It also wins when the widget must live inside a logged-in product, when data must stay in your infrastructure, or when the chatbot is the product rather than an add-on.
Where Sabemos fits
Custom build
We build website assistants wired to your systems: live stock, real quotes, actual bookings, your CRM. Your tone, your rules, Spanish and English native, and conversations that end in your pipeline rather than a transcript nobody reads.
Setup and onboarding
Going with a platform? We set it up to convert: the content it learns from, the qualifying questions, the handoff rules, the CRM connection and the tracking that tells you what the bot is worth in leads, not vibes.
Frequently asked questions
How is this different from the chatbots everyone hates?
Those were decision trees: four buttons, no understanding, no way out. Modern bots read the question, answer from your actual content and hand over to a human cleanly. The technology changed; the name stayed.
Will it invent answers about my business?
A properly configured bot answers only from your content and says so when it does not know. That constraint, plus a visible path to a human, is the difference between trust and embarrassment.
How long does setup take?
Content-trained platforms: days, mostly spent improving your content. Custom builds with system connections: a few weeks.
Does it help or hurt SEO?
Neither directly. Indirectly it helps you: the questions visitors ask are a goldmine of content gaps, and answering them on the page tends to improve conversion from the traffic you already earn.
What does it cost?
Platforms run from free tiers to a few hundred euros a month depending on conversation volume. Custom builds are a project cost plus modest running costs. Judge both against the value of the leads currently bouncing.